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Latest technology
Airwrap i.d. Logo

Perfect curls, personalised to you

Easier curling at the push of a button, with the new Dyson Airwrap i.d.™ multi-styler and dryer.

Unboxing Dyson Airwrap ID multi-styler and dryer

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RAYE dyson logo.

Meet Dyson Global
Ambassador RAYE

RAYE wearing Dyson OnTrac headphones.

Unbox invention
this Black Friday

Exclusive Dyson Black Friday 2024 deals.

Tiled shot showcasing Dyson technology via shadowed effect.
New technology
Airstrait logo

Wet to natural straight in 25% less time.1 with the Dyson Airstrait™ straightener.

No hot plates. No heat damage.2

Models holding Airstrait straighteners
Dyson Purifier Cool Formaldehyde logo

Breathe cleaner air this allergy season​

Dyson purifiers capture 99.95% of pollen and pet dander1 with whole machine sealed HEPA H13 filtration2. So what goes inside, stays inside.​

Dyson Purifier Cool Formaldehyde with green smoke and particles entering machine and cool air exiting the machine

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    Dyson Supersonic r™ Professional hair dryer
    Lightweight hair dryer with Intelligent attachments for different hair types and styles. Shop now.



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1Time vs. existing routine. Based on the responses of 250 US Airstrait owners after min. 30 days of use, surveyed by Dyson in August 2023. Actual time saved may vary depending on the individual’s hair and styling routine.​

2When used in wet to dry mode.

3After reaching target temperature and maintaining it. Tested in a 35 m3 chamber when using the hot air mode and the product setting temperature is 25°C. Comparing with continuous operation with power consumption of 2050W. Results may vary depending on room insulation.

4Based on Dyson internal calculation with no repeated cleaning on the same area, with 0.5m/s speed. Actual area coverage may vary depending on habits and floor types.

WARNING: Avoid counterfeit products, websites and phishing emails. Protect yourself from fraudsters by only shopping direct from Dyson.com and authorised third party retailers. Learn more about scams and counterfeit machines.

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