DDM engineered for efficiency

Engineered for efficiency

Dyson Corporate Social Responsibility
starts at the drawing board.

Efficient Enginnering Blueprints

Efficient engineering

Dyson is about efficient engineering. We design for performance but the brief is broad. We engineer high performance machines and technology which maximise every watt of power and gram of material.

Cordless Vacuum Close up

Efficient engineering – More with less

The V6 Dyson digital motor is the 350 Watt engine for DC58/59, a cordless vacuum that is lighter but more powerful than its predecessor.
Double stacked cyclone technology allows for more than twice the number of cyclones in a similar amount of space too.

Dyson V Airblade airflow

Efficient engineering – No unnecessary consumables

Powered by the Dyson digital motor, Dyson Airblade™ hand dryers force unheated air through a slot as narrow as 0.3mm at 640 Kph to create sheets of air that scrape water from people’s hands. It is up to 80% more energy efficient than conventional warm air hand dryers.


Machine lifecycle - DC50

James Dyson believes in inspiring more young people across the world to become engineers. His charity, the James Dyson Foundation encourages children to think differently, make mistakes and invent.

We use life cycle assessment to measure environmental impact. This scientific method quantifies carbon emissions from materials and manufacture through to transport, use and disposal, helping us identify further opportunities for reduction.

Materials - 4.88%
Small, light machines made of robust materials. Dyson machines contain a high percentage of recyclable material.

Manufacturing - 3.49%
Efficient manufacturing operations limit energy use and waste.

Distribution - 0.57%
The majority of a Dyson machine journey is by sea, keeping distribution emissions low.

Consumer use - 90.88%
By using low power but high performing motors Dyson engineers limit the environmental impact of the machine during its working life.

End of life - 0.18%
Dyson machines are built to last. When it does reach the end of its useful life, please dispose of the machine responsibly by recycling where facilities exist.

C02e weight outline

Environmental legislation

Dyson has always shown that through efficient engineering, high performance can be achieved with low power – and we’re trying to encourage others to do the same.

We have successfully lobbied the European Union to introduce a cap on the size of vacuum motors from 2014. The estimated energy savings from the EU Ecodesign and Energy Labelling measures for vacuum cleaners amount to 19 Terawatt hours of electricity per year by 2020. This corresponds to an estimated 8 million tons of CO2e.

Reflection of a Cylinder Vacuum with inside view

Safe machines

All Dyson machines comply with RoHS, the European Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic equipment. Examples of materials restricted by RoHS include lead, mercury and cadmium.

Dyson is also compliant with the European Regulation on the Registration of Chemicals known as REACH and California’s Proposition 65.

Recyling Symbol

What do I do with my old Dyson machine?

Disposal. Dyson machines contain a high percentage of recyclable material. When your machine reaches the end of its useful life, please dispose of it responsibly, recycling where facilities exist or take it to your local Dyson Service Center where we will recycle it for you.

All Dyson machines consist of:

  • Pile of vacuum bags

    No bags

    Dyson machines don’t use unnecessary consumables - no bags or filters to replace.

  • Outline of smaller vacuum against a larger vacuum

    Smaller, lighter

    By being particular about the materials we use, and then ensuring their robustness through computer modeling and empirical testing, Dyson engineers have been able to slim down components. This saves on raw materials, improves shipping efficiency and means less waste at end of life.

  • DC44 in 3 angles

    Machines that last

    Dyson does not design for obsolescence. We subject our machines to an assault course of tests to make sure they can withstand many years of use.