Engineering Story

Rethinking the hair  dryer

"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?’ Bulky motors have held back hair dryer design. Developing our smallest, lightest digital motor meant we could change that."

Steve Courtney Senior Engineer
James Dyson comparing large, conventional motor with smaller Dyson digital motor V9

So we built our own hair lab

We started by constructing our own hair laboratory within our Research and Development facility in Malmesbury, England.

Airflow precisely where you need  it

With the Dyson Styling concentrator, you can shape your hair one section at a time – without worrying about disturbing the rest. See a stylist put it to the test.

"Our testing showed a clear correlation between healthy and shiny hair. To keep hair looking healthy, it has to be protected from extreme heat."

Clare Smith Dyson Research Scientist

Engineers, Trichologists, Scientists …and a champion hair stylist.

Akin Konzi, four-time winner of British Hairdresser of the year, thought that hair dryers should work better too. Bringing decades of styling experience to our hair laboratory, he challenged Dyson engineers and scientists every step of the way – putting our prototypes through their paces.

Fail. Fail again. Fail better.

Over the five years of development, we built 600 prototypes. 599 of them were failures. But each one taught us something; how we could make it better. At times, we had to go back to the drawing board. But every iteration was an improvement. Every prototype was closer to being an invention.

Choose your Dyson Supersonic™

  • Iron/Fuchsia Iron/Fuchsia
  • White/Silver White/Silver

Fuchsia/Iron

 


Every hair dryer is guaranteed for 2 years, on both parts and labour.

Estimated delivery:
Sydney & Melbourne metro 1 – 2 days. For other states and non metro areas: 5 - 7 days.
Dyson Supersonic™ Iron/Fuchsia
Dyson Supersonic™ Fuchsia/Iron
Styling concentrator
Diffuser
Non-slip mat
Storage hanger
Smoothing nozzle

White/Silver

 


Every hair dryer is guaranteed for 2 years, on both parts and labour.

Estimated delivery:
Sydney & Melbourne metro 1 – 2 days. For other states and non metro areas: 5 - 7 days.
Dyson Supersonic™ White/Silver
Dyson Supersonic™ White/Silver
Smoothing nozzle
Styling concentrator
Diffuser
Non-slip mat
Storage hanger