Dyson launches its first connected Beauty device, the Airwrap i.d.™ multi-styler and dryer
The first connected multi-styler and dryer to program perfect curls every time, personalised to you.
Airwrap i.d.™ recommends a personalised curling routine based on your profile at a push of a button.
The multi-styler and dryer for all hair types with no heat damage adds new attachments to its range, enhancing its versatility in hair styles and performance in style retention.
Australia, 16.08.2024: Connectivity meets Beauty with Dyson’s first connected device – the Airwrap i.d.™ multi-styler and dryer. The device that is globally awarded for a reason is now enabled with Bluetooth® wireless technology for easier and optimised styling.
“Achieving perfect curls just got even easier – the Dyson Airwrap i.d.™ takes the guesswork out of getting ready, with just the push of a button.”
– Matthew Collins, Dyson Global Styling Ambassador
Engineered for all hair types
Connect via the MyDyson™ app and input details about your hair type, hair length, hair texture, style retention, skill level & styling goals via My Dyson app and a perfect curling routine will be recommended. Your unique hair profile enables the app to recommend styling guides and tips especially for you.
-
-
Program perfect curls with i.d. curl™
Dyson engineers have developed i.d. curl™ as a personalised curling sequence, to be used with the machine’s barrels.
Airwrap i.d. curl™ makes curling hair easier*
Through one push of the power button, i.d. curl™ will activate three steps for perfect, consistent curls. It will wrap, style, and set to make curling foolproof. Heat and airflow are intuitively and automatically controlled based on the user’s styling preferences.
“User feedback has shown that they appreciate convenience so for us, connectivity is about developing ways to help them get the very best out of Dyson machines. And i.d. curl™ delivers the ease of use and a truly personalised journey and experience. The app guides users through each step, based on the user’s profile to make curling easier. Adjustable temperature settings change the high and low heat temperatures for thermal comfort, based on their personal preference and maintenance notifications reminders guide them to clean their filter. New attachments also reiterate how the styling tool is truly for all hair types and with no heat damage.”
– Low Chen Nyeow, Associate Design Manager, Dyson Beauty
Airwrap i.d.™ is the most versatile multi-styler and dryer. Now coming with 19 attachments.
The multi-styler and dryer now has 19 attachments for improved versatility, with a variety of barrels, smoothing brushes and dryers to suit different hair needs and wants.
Each set comes with six attachments to cater for all hair types in a Dyson-designed presentation case. Owners can also explore the full range of standalone attachments to complement their set:
-
NEW
Conical barrelEngineered to style closer the root, for more defined curls. Multi-directional barrel creates clockwise and anticlockwise curls with just one barrel. Coanda airflow attracts and self wraps hair.
*30mm barrel -
40 mm long barrel
Create voluminous clockwise and anti-clockwise curls with one multi-directional barrel. Coanda airflow attracts and self-wraps hair.
-
Soft smoothing brush
Shape hair with increased control, for straight styles using Enhanced Coanda airflow.
-
Large round volumising brush
Large brush with long, fine bristles for creating tension when styling. Engineered to shape and create more volume.
-
Dryer + Flyaway smoother
With two modes, drying and smoothing, to quickly dry hair and to smooth and hide flyaways perfect your end style.
-
NEW
Fast dryerEngineered for fast drying to take hair from wet to damp in preparation for styling.
1. Enhanced Coanda airflow
Air exits vents travels along the curved surface of the barrel.
2. Narrow tip reaches in closer.
20mm diameter tip allows you access to style a full tress of hair.
3. The result: Attracts and wraps hair the root.
Curls tighter at the top for a more defined curl.
Multi-directional barrel
Twist to curl in both directions.
No need to change barrel.
Coming: New attachments
-
Wave+Curl diffuser: two modes to create curls or waves
Disperses airflow in two different modes to define and shape your natural curl pattern. Dome mode to define natural wave pattern with rounder ends. Diffuse mode to add volume for textured natural curls and coils.
-
Blade Concentrator: precision drying for smoother hair.
The Blade concentrator harnesses Coanda airflow to accelerate air over two curved surfaces. Two jets of air converge to make one even sheet of air – to deliver a smoother more aligned finish.
No heat damage
The Dyson Airwrap i.d.™ multi-styler and dryer does not rely on heat alone to change the bonds within the hair structure, resetting them into a new style. Using air helps to achieve volume in the curl, avoiding heat damage. The tool features Intelligent Heat Control to measure and regulate heat over 40 times a second to prevent heat damage. By keeping the temperature below 150°C, it helps maintain shine across all hair types.
Created by an in-house team of experts, the Dyson digital motor V9 powers the Dyson Airwrap i.d.™ multi-styler and dryer. Partnered with Dyson’s unique styling attachments, this motor enables the Dyson Airwrap i.d.™ multi-styler to style with air, without the need for extreme heat.
Getting the best out of your machine
Regular maintenance for your Airwrap™ keep it working at its best. Users can now check their filter status, and view guidance for filter cleaning and fault actions through the MyDyson app but a flashing white LED on the machine also indicates when it's time to clean the filter.
To also aid the user experience, there will be a phone/tablet holder on the presentation case lid to make the initial connection and i.d. curl™ set-up process easier for this connected Beauty device.
Press Contact
ANZ Press Office
Email: aupressoffice@dyson.com
1vs. the AirwrapTM 30mm barrel
2vs air drying
3Wide tooth comb is available in West markets, India and ANZ only