Front row ready with Dyson: Paypal Melbourne Fashion Festival
As a supporting partner of the 2022 Paypal Melbourne Fashion Festival, Dyson made their debut in the annual celebration of fashion, arts, ideas and creative endeavour for everyone to enjoy.16 March 2022
Dyson provides latest professional technology for the Paypal Melbourne Fashion Festival
The Dyson Corrale™ straightener made its debut at this year’s Paypal Melbourne Fashion Festival from 3-12 March, allowing stylists the flexibility, control, and agility they need during one of Australia’s largest and most influential consumer fashion events. Professional stylists showed how Dyson hair technology delivered full performance freedom while they helped shape this season’s styles. Follow along here on the Dyson Newsroom.
This year’s Paypal Melbourne Fashion Festival offered a hybrid program presenting world-class physical and digital runways, featuring Australia’s best established and emerging designers. Backed by science and precision engineering, both the Dyson Supersonic™ hair dryer and the Dyson Corrale™ straightener were used backstage by top stylists to create the latest runway styles.
Fast and effective styling, with Dyson hair care tools
Limited access to power when styling on-location is a common occurrence for many a seasoned stylist. Armed with consistent high performance to protect hair health and cordless versatility, the Dyson Corrale™ straightener is ideal for backstage styling at fast-paced and frenetic fashion shows – wherever they’re working, the tool delivers up to 30 minutes cordless styling with the thermal performance of a corded hair straightener.
We spoke to Global Dyson styling ambassador Peter Thomsen before the festival on his excitement to see the Dyson Corrale™ straightener and the Dyson Supersonic™ hair dryer at work. “The front row fashion stakes are notoriously high. As a professional stylist backstage, to perform under pressure, it’s critical to have styling tools that are adaptable and versatile. I’m super excited for Melbourne Fashion Festival and cannot wait to see the latest fashion going hand in hand with diverse styles that can be achieved with Dyson hair care technologies – it’ll create the ultimate in fashion forward trends.”
The art of the runway brought to life with Dyson technology
Backstage at the Paypal Melbourne Fashion Festival, stylists create trendsetting styles at speed. It is in this fast-paced, high pressure environment that the Dyson Supersonic™ hair dryer and Dyson Corrale™ straightener excel. Engineered for all hair types, both machines arm stylists with the ability to create superior styles under pressure. The same styles can be achieved at lower temperatures, in turn reducing the risk of extreme heat damage caused to a model’s hair – a stylist’s canvas. This ensures that extraordinary looks can be achieved on time, without compromise to the integrity of the model’s hair health. Here, Joey Scandizzo hair director of the festival, shares more from backstage.