We reinvented motors to make them smaller, lighter and more power dense. Our Dyson Hyperdymium motors spin up to 125,000 RPM – on average 5 times faster than a jet engine. A motor this powerful means that our vacuums have powerful suction.
We’ve also shifted the centre of gravity on a vacuum from the floor to the hand, meaning you can clean up top, down below, and in between – effortlessly.
Ever since James invented the first bagless cyclonic vacuum, cyclone technology has been at the core of our machines. Our cyclones exert 79,000Gs of force, capturing and removing microscopic particles. Our engineers have continuously developed and improved our cyclones to ensure they are efficient, removing dust and preventing it from clogging the filter. Ultimately, unlike some other vacuum cleaners, the performance of Dyson machines won’t be compromised the more you vacuum.
Our machines are engineered with six layers of advanced whole machine filtration, which means that we capture 99.97% of particles as small as 0.3 microns.1 Our fully sealed system keeps dust in the machine, drawing the airflow through all six layers of filtration, expelling cleaner air into your home.1
Engineering a better way
James Dyson started his journey in a coach house, gaining inspiration for the first ever cyclones from a sawmill. He then created 5,127 prototypes, to reach the first bagless vacuum. Since then, we’re still striving to be better and problem-solving, but now on a global scale.
Our engineers always start the product development process with a problem. Our team spend months inventing the most radical solutions to a defined problem, regardless of what has gone before or what the solution “should” look like.
From bagless to uprights, to cord-free, to intelligent, and now to lightweight, the technology at the core of Dyson machines has been developed through years of hard work, investment and inventive thinking. Pioneering and patented technology is something that we take pride in at Dyson, and we will continue to improve our machines and their impact on our day-to-day lives.
 Excluding the Dyson V7TM range